Bitget Launches “UEX Switch” Campaign to Unify Crypto and Traditional Markets

Bitget rolled out its UEX Switch Campaign yesterday to push traders toward using a single platform for crypto, stocks, forex, tokenized assets and more. The app upgrade lets you move between asset classes without switching programs or converting currencies – they say it cuts navigation steps by about 30%.

You get one USD-denominated account, cross-margin, 24/7 trading and up to 500x leverage on some products. The exchange already handles over 200 tokenized stocks and ETFs (claiming 89% of Ondo’s tokenized stock volume) and reported $6 billion daily volume back in January.

What stands out is the idea behind it: crypto and traditional markets are more linked than ever. Macro news moves Bitcoin the same day it hits stock indexes, so being able to shift capital quickly in one place removes some of the old friction between the two worlds.

They are also taking time to unbord new users with the MotoGP in brazil as they turned trading crypto, stocks, and gold into a kind of racing game for fans.

The campaign, which went global on March 16, is basically Bitget’s call for traders to stop juggling separate accounts. CEO Gracy Chen said those who don’t adapt risk missing opportunities.

Has anyone here already moved to their UEX setup?

Does the single-account setup actually save time, or is it still early days?